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UM OAPS - Outstanding academic Papers by Students
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Faculty of Business Administration
FBA OAPS 2017
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Issue Date
Title
Author(s)
2017
How CSR Affects Customer Trust, Brand Image and Behavioral Loyalty? An Empirical Study in Hotel Industry
LIN, XIAO QIAN (林曉倩)
;
Department of Management and Marketing
;
Faculty of Business Administration
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LIN, XIAO QIAN (林曉倩)
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Corporate social responsibility
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customer behavioral loyalty
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customer trust
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