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UM OAPS - Outstanding academic Papers by Students
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FBA OAPS 2017
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Issue Date
Title
Author(s)
2017
How CSR Affects Customer Trust, Brand Image and Behavioral Loyalty? An Empirical Study in Hotel Industry
LIN, XIAO QIAN (林曉倩)
;
Department of Management and Marketing
;
Faculty of Business Administration
2017
Attention and Retail Investors' Behavior in China
LEONG, HOK CHON (梁學秦)
;
Department of Finance and Business Economics
;
Faculty of Business Administration
2017
Dealing with Bad Customers: A Study of Consequences of Customer Mistreatment and the Moderating Effects of Psychological Capital and Service Climate
CHAN, HIO HEI (陳曉希)
;
Department of Management and Marketing
;
Faculty of Business Administration
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Author
1
CHAN, HIO HEI (陳曉希)
1
LEONG, HOK CHON (梁學秦)
1
LIN, XIAO QIAN (林曉倩)
Subject
1
brand image
1
Corporate social responsibility
1
customer behavioral loyalty
1
customer trust
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3
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